Why Trade Shows Are a One-Stop Shop

Green Industry Pros Editor Sarah Webb lays out the beauty of trade shows and discusses what readers can expect from this Equip Expo issue.

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Imagine being able to create a "shopping" list of every manufacturer you're interested in talking to and being able to check off your list all in one place. Imagine being able to not only see the manufacturers' products up close, but also to get the tires dirty and try them out in a demo yard. Imagine being able to talk to the manufacturers' sales reps about the purchasing logistics of a product and when you'd likely be able to have it on hand. Imagine being able to talk to product managers who know all the ins and outs of that product like the back of their hand. Imagine being able to converse with other industry professionals about what challenges they're facing and how they're solving them. 

I'm sure you know where I'm going by now. Attendees of Equip Expo can do all of that and more. For this month's cover story, we talked with Equip Expo show organizers, exhibiting manufacturers and past and future attendees about all the items available at the show—and all under one roof. 

You can find that full story here. 

If you can't make the trip to Louisville this year, be sure to follow us on our social media channels:

  • Facebook: Green Industry Pros
  • Twitter: @greenindpros
  • LinkedIn: Green Industry Pros
  • Instagram: @greenindustrypros

You can also see products that will be featured at the show at GreenIndustryPros.com, and don't forget to tune in to the live broadcast of Turf's Up Radio News (The TURN) that Darren Gruner and I will be putting on from the show floor (booth No. 9048) at 9 a.m. on Wednesday, Oct. 16. 

In addition to our coverage on this year’s Equip Expo, you can find stories on how to market to potential customers; best practices for fall lawn care services; how to make the most of compact tractorsanti-icing tips and tricks; and much more.

What about you? What're your thoughts on Equip Expo and other industry trade shows such as NALP's Elevate? What products are you eager to demo? I’d love to hear your thoughts—and I’m sure your fellow readers would, too. Email your ideas to [email protected] or connect with me on LinkedIn by following the QR code.

Until next time!

https://gpros.co/SarahWebb

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