Updates from Rotary Corp., TruGreen and More: Green Industry Roll Call

Rotary Corp. names a new territory manager. Green Leaf Group launches, merges two commercial landscape firms. TruGreen appoints new senior vice president and chief revenue officer. See these updates and more.

R to L: Thomas Wang, Becky, Li Tai Wang, Tony Wang
R to L: Thomas Wang, Becky, Li Tai Wang, Tony Wang
WAC Lighting

WAC Celebrates 40th Anniversary

WAC Lighting commemorated its 40th anniversary. The milestone celebration began on Nov. 8, 2024 and will continue throughout 2025.

“As we celebrate our 40th anniversary, our company takes pride in a legacy of innovation, quality, and community support while looking ahead to the future,” said WAC Lighting founder Tony Wang. “Our portfolio of premium technology solutions for smart homes and businesses will continue to expand, supported by our unwavering commitment to excellence and customer satisfaction.”

Headquartered in Port Washington, N.Y., with a robust network of distribution facilities in New York, Georgia, California and Texas, WAC is strategically positioned to serve customers across the U.S., with most products in stock. With in-house design and development expertise and strategic production partnerships, WAC maintains meticulous oversight of R&D and manufacturing processes to deliver top-tier lighting and fan solutions. Seamless collaboration across teams enables the company to introduce more than 2,500 new products annually, each undergoing rigorous testing to guarantee durability and performance.

Rotary Corp. Names New Territory Manager

Rotary Corp. appointed a new territory sales manager to serve its fast-growing dealer network in South Carolina: Robert Simmons, who owned and operated a successful lawn mower dealership for 15 years in Charlotte, NC, will be responsible for sales, dealer support and business recruitment in his new role with Rotary.

He has extensive experience in every area of dealer operations, from sales to service.

"Robert knows firsthand the many challenges and opportunities facing today’s servicing dealer,” commented Smith. “He will be an invaluable asset to our sales team with his dealership experience and industry knowledge. Our goal is to build a partnership for success with independent dealers, who are the backbone of the outdoor power equipment industry. We are excited to have Robert on our team.”

Green Leaf Group Launches, Merges 2 Commercial Landscape Firms

Green Leaf Group, a newly formed platform company, brought together two commercial landscaping firms: Greenscape and Environmental Enhancements.

"Our purpose goes far beyond merging businesses or generating economic returns for investors," said Daniel Currin, CEO of Green Leaf Group. "This is about creating an impactful, resilient and innovative organization that empowers our current and future team members, exceeds client expectations and strengthens the communities we serve. Together, we’re building a foundation for growth, innovation, and long-term success."

This strategic launch positions Green Leaf Group as a leader in the Southeastern landscaping industry, enhancing capabilities, expanding geographic reach across North Carolina and Virginia, and fostering innovation.

Greenscape, founded by Michael Currin in 1979, has been a cornerstone of landscaping excellence in North Carolina for 45 years. Environmental Enhancements, established by Fred Peratt, has earned a stellar reputation for innovative landscape management across Virginia and the Mid-Atlantic. 

Additional details include:

  • The collaboration blends Greenscape’s decades-long legacy of excellence with Environmental Enhancements’ innovative landscape management, creating a comprehensive suite of landscape maintenance, construction and property services.
  • Green Leaf Group will serve an expanded footprint, with Greenscape serving markets in North Carolina and Environmental Enhancements in Virginia and the Mid-Atlantic region. Together, they aim to connect communities through exceptional outdoor environments, with plans to grow into new markets across the Southeast in the coming years.
  • Led by CEO Daniel Currin and a team of seasoned industry professionals, Green Leaf Group combines deep expertise with a shared commitment to creating an organization that helps people thrive—professionally, personally, and financially.

TruGreen Names New Senior VP and CRO

TruGreen appointed Brian Bugara as its new senior vice president and chief revenue officer (CRO).

As a member of the company's executive team,  Bugara will lead sales and customer care efforts, while also managing the commercial sales team.

Bugara joins the TruGreen team with more than 30 years of experience in the sales, marketing and business development fields. In his most recent role, he served as the chief growth officer at 1CONCIER. Prior, he also held leadership positions at Rentokil and Cintas.

 “Brian has a proven track record in achieving growth through improving sales operations and building strong customer relationships. I am confident he will play a pivotal role in our company’s future success and contribute to building our culture as one team together,” said Kurt Kane, president and CEO.

Bugara succeeds Mark Barancyzk, TruGreen’s current senior vice president, sales and customer experience, who will serve as a strategic advisory role to the position until spring 2025.

  

 

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